The Empire State Building has transformed into a giant, glowing election tracker tonight.
CNN used the Empire State Building in New York City to mark its vote count on election night. (The Washington Post)
If you happen to be in New York City tonight — be sure to look up.
The
south facade of the Empire State Building is being transformed into a
32-story screen ablaze with real-time election results, campaign
photos, Instagram mosaics and animations — a spectacle befitting the
final hours of an historic, high-stakes, over-the-top campaign.
When the 45th president of the United States is officially announced, the winner’s towering visage will glow over Manhattan.
[What time will this election finally be over?]
The
display, produced by Obscura Digital, is a collaboration by CNN,
Instagram, CA Technologies and the skyscraper’s management. It’s one
part news-delivering tool, and one part crowd-sourced art project: A
countdown clock will mark when polls close across the country, and
massive charts will track the candidates’ progress as they compete
for the 270 electoral votes needed to win the presidency.
Here’s an early live image of how it looks from another high-rise several blocks away:
The
Empire State Building seen after 8 p.m. Tuesday, when it was splashed
with a live color projection of the ongoing vote count. (Donald
Bowers/CNN)
There
will also be flashing lights and animated images of fireworks. And if
you’ve ever posted an election-themed photo to Instagram with the
hashtag #MyVote, it just might be featured in the display.
“We
are using those images, the faces of the supporters of each candidate,
to create these projections,” said Ed O’Keefe, a senior vice president
at CNN. Since September, CNN has documented voters as part of its #MyVote social media tour. The election night display is the tour’s grand finale.
“We
wanted to break the fourth wall,” O’Keefe said. “We wanted to make a
connection between the television program, which is very much speaking at people, and this election, which has fostered so many emotions and conversations among people.”
(Donald Bowers/CNN)
Adding to the dramatic atmosphere is the fact that both candidates are notably in the vicinity:
Donald Trump and his fans will be following the election results from
the New York Hilton in midtown. Just two miles away, Hillary Clinton
will be doing the same with her supporters at the Jacob. K. Javitz
Convention Center.
“It
really just struck us as this incredibly unique opportunity,” O’Keefe
said. “After the most vitriolic campaign, and months of back-and-forth
across the nation, they both end up here.”
If
you’re not in New York — not to worry: CNN will televise the Empire
State Building display and share it on social media. There will also
be similar, smaller-scale events in other cities: The facade of the
Newseum in Washington, D.C., will be splashed with live election results
and Instagram images, as will the exterior of Miracle Mile shopping
mall on the Las Vegas Strip.
Meanwhile,
at the end of the night, San Francisco’s Colt Tower will be lit red or
blue to symbolize California’s choice for America’s next president.
An artist’s rendering of tonight’s projections. (Courtesy of Obscura Digital)
This
isn’t the first time that the Empire State Building has put on an
election-themed show. On Election Day 2012, the top of the building was
bathed in blue light when CNN called the race for President Obama. The
skyscraper has become well known for its elaborate light displays; last
year, filmmakers projected massive portraits and moving images
of endangered species on the building to promote the documentary “Racing Extinction.”
But
the event planned for this election night is the most ambitious yet,
said Anthony E. Malkin, chairman and chief executive officer of Empire
State Realty Trust, which owns the building.
“This
is performing without a net,” Malkin said. “It’s real time, and the
content has been specifically prepared for this purpose, and none of
that has ever been done before.”
The
light display will be created with 40 projectors perched atop a
building three blocks away. The projection will cover 70,000 square
feet — “one of the world’s most enormous canvasses,” O’Keefe said.
And
it’s not just any canvass: “The Empire State building is an
international phenomenon,” Malkin said. “It connects with individuals
around the world in a very personal way.” Now, he hopes the luminous
extravaganza might help a weary nation rally.
“This
is still the best political system in the world, and I think this is a
great way to share the results and broadcast that,” he said. “I hope
it distracts people from some of the rancor, and puts us in a position
to move forward.”
Artist’s rendering (Courtesy of Obscura Digital)
Artist’s rendering. (Courtesy of Obscura Digital)